Armitron, Armitron Events

Meet the Panelists of the Blogger Bash 2017 Kickoff Breakfast

About the Event:

We are kicking off Blogger Bash 2017 on Wednesday, July 12th, with a breakfast and panel discussion called “Turning Passion into Adventure.”

This exciting panel features women-leaders in business and media who will share how they have climbed the corporate ladder, captivated their audiences and turned their life passions into business ventures. Blogger Bash will be attended by hundreds of your favorite bloggers, Instagrammers and YouTubers, so be sure to follow along next week with #OneWatchManyFaces.

Want to see who we’re chatting with? Meet our panelists:

The Moderator:


Lyss Stern

Founder & Author, DivaMoms

Lyss is the founder and CEO of Divalysscious Moms, a national, NYC-based marketing and event company with a database of millions of mothers and mompreneurs. Lyss can often be seen offering her parenting expertise on programs including NBC’s Today Show and CBS’s This Morning. Lyss’s recently released book Motherhood is a B#tch!   is the modern mom’s bible for dealing with the day-to-day chaos of parenting, with style and grace. It’s written for the stressed out working mom and the stay-at-home mom, who have sacrificed their lives, careers, bodies, and sanity to become moms.

The Panelists:


Bobbie Weichselbaum

Executive Vice President, E. Gluck Corporation/Armitron

Bobbie is the executive Vice President of E Gluck Corporation, the parent company of Armitron, which also licenses watches for Anne Klein, Vince Camuto, Nine West and Badgley Mischka. While raising her five children, Bobbie has lead the company alongside her father, Eugen Gluck, who founded the E. Gluck Corp. over 65 years ago.










Sara Roberts

Creative Services Director at ELLE Magazine

As Creative Services Director of Elle Magazine, Sara oversees the conceptualization, development and execution of all branded content for advertising partners as well as the distribution of all campaigns across various platforms. She also oversees all of the marketing initiatives and partnerships for Elle Magazine. She was the recipient of the Hearst 2016 Spotlight Award.






Mary Kate McGrath

Editor-in-Chief at PureWow

PureWow is an online women’s lifestyle media outlet (with over 1.5 million subscribers) focused on fashion, beauty, entertainment, wellness, money, tech, food, books, travel and family.

As Editor in Chief, Mary Kate MacGrath oversees the content and brand strategy of the brand. Prior to her current position, she held senior editorial roles at InStyle, Real Simple and Hearst Magazines.










Rebecca Cook Dube

Head of TODAY Parents, Digital

As senior editor at and TODAY Parents, Rebecca has grown TODAY Parents’ traffic from several thousand unique visitors a month to a destination that averages 14 million unique visitors a month, powering the growth of the overall Today Show website. She’s created a highly engaged Facebook community, led several successful product launches in the parenting space, and served as an editorial liaison and leader on cross-media ad sales valued up to $5 million a year. All the while, she’s worked closely with broadcast producers, talent and her own team of hand-picked freelancers to create the newsiest, most engaging parenting site on the internet.

Her professional experience has taken her from walking the beat as a local reporter to online editing and community-building. Rebecca helped launch a highly successful daily lifestyle section for The Globe and Mail of Canada. She’s written and edited for The Associated Press, The Charlotte Observer, The Daily Forward, USA Today, The Christian Science Monitor and many others.





Olivia Jeanette

Style Influencer

Olivia (called one of the “It” bloggers of today) grew up in the Midwest and always had a knack for fashion. She built a successful career in the technology industry, but decided to start her own blog as inspiration for women who love fashion but work in a corporate environment. The blog eventually turned into a full time job.

Now based in NYC, Olivia’s blog focuses on many different topics including fashion, finance, career advice, beauty, mom-tips (Olivia is a new mom to 8-month old son).

To learn more about the event, check out this link.

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